Profitability is the fuel that drives innovation and resilience in farming.

Profitability in farming is often misunderstood as an added bonus, when in reality, it is the very foundation for sustainable agriculture and rural prosperity. For too long, farming has been romanticised as a way of life rather than recognised as a business that must be economically viable. 

Without consistent profits, farmers cannot reinvest in improved technologies, adopt best practices, build resilience against market shocks, or even sustain their families with dignity. Profitability enables farmers to access finance, improve productivity, add value, and participate competitively in markets. It also makes farming attractive to the next generation, preventing rural youth from abandoning agriculture in search of better livelihoods. 

In today's complex food systems, profitability is not a luxury afforded to a few—it is a non-negotiable necessity for the survival of farming communities and for ensuring national food security. Policies, research, value chains, and agribusiness models must therefore be recalibrated with profitability at the center—not as an afterthought, but as the starting point for designing interventions that truly empower farmers.