In #agriculture, we celebrate sowing. We celebrate #harvesting. But what happens after the crop leaves the field? That story—quiet, overlooked, and rarely discussed—is where the real transformation of farmer income begins. For decades, agriculture has been viewed as an activity that ends the moment the crop is harvested. However, in reality, harvesting is only half the battle. The second half—# post-harvestmanagement —is where value is created, losses are prevented, markets a

The future belongs to nations and ecosystems that embrace one truth: What gets measured gets improved. What gets measured consistently gets transformed. #Agriculture today is ripe for a revolution, not through more inputs, subsidies, or one-off projects, but through a metrics-driven system that acts as the backbone of decision-making—from soil health to #climate risks, from productivity to market performance. For decades, agriculture has been treated as a sector driven by int

In #agriculture, what gets measured gets improved. For generations, farming has relied on intuition, experience, and observation — all invaluable, yet often inconsistent. Today, as we face the twin challenges of feeding a growing population and sustaining our natural resources, the key to transformation lies not just in technology, but in measurement. Simply put, metrics-driven agriculture has the potential to redefine productivity and #profitability. Farmers have always been

#Agriculture is not short of potential. It feeds billions, employs millions, and holds the power to drive climate action, economic growth, and social equity. Yet, despite its vast possibilities, the #transformation in agriculture remains slow and uneven. The truth is uncomfortable but undeniable: agriculture has the potential, but not yet the mindset, for transformation. For decades, the sector has been shaped by routine — the same #cropping patterns, input use, and market de

#Agriculture has always been about timing, precision, and perseverance — yet despite #technological progress, the biggest challenge today...

#Agriculture today stands at the crossroads of #transformation. While #digital #technologies have touched every aspect of our lives—from...

In agriculture, no two farms are truly alike. Soil quality varies from one plot to another, water availability shifts from season to...

#Technology is often celebrated as the “game-changer” in #agriculture. #AI-powered #advisory platforms, #satellite crop monitoring,...

#Subsidies in #agriculture are often designed with the best of intentions—to protect farmers from price shocks, reduce input costs, and...

#Agriculture has long suffered from a “produce first, sell later” mindset, often leading to gluts, wastage, and distress sales. The...

For far too long, Indian farmers have been portrayed in a narrow light — as victims of circumstance, mere recipients of government...

For decades,  #agriculture  has been perceived as a way of life—a tradition passed down through generations. However, this legacy...

#Profitability  in  #Agriculture  is not just about how much you grow—it’s about how efficiently you grow it and how wisely you sell it....

#Profitability  in  #Agriculture  doesn’t just depend on what farmers' grow—but on how efficiently they grow it, and how smartly they...

In recent years, rural India has been undergoing a significant transformation. #Agroprocessing has become a vital part of this change,...

For far too long, Indian farmers have been portrayed in a narrow light—as victims of circumstance, mere recipients of government...