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Agriculture Has the Potential — But Not Yet the Mindset — for Transformation
#Agriculture is not short of potential. It feeds billions, employs millions, and holds the power to drive climate action, economic growth, and social equity. Yet, despite its vast possibilities, the #transformation in agriculture remains slow and uneven. The truth is uncomfortable but undeniable: agriculture has the potential, but not yet the mindset, for transformation. For decades, the sector has been shaped by routine — the same #cropping patterns, input use, and market de


How Gamification can revolutionise Agriculture through Behavioural change.
#Agriculture has always been about timing, precision, and perseverance — yet despite #technological progress, the biggest challenge today...


Building the Digital Backbone of Agriculture: Why We Need a Value Chain Intelligence Platform
#Agriculture today stands at the crossroads of #transformation. While #digital #technologies have touched every aspect of our lives—from...


One Farmer, One Farm, One Plan: The Future of Personalised Agriculture
In agriculture, no two farms are truly alike. Soil quality varies from one plot to another, water availability shifts from season to...


Making Technology Farmer-Centric: From Invention to Impact
#Technology is often celebrated as the “game-changer” in #agriculture. #AI-powered #advisory platforms, #satellite crop monitoring,...


Beyond Subsidies: Unlocking Farmers from Low-Value Traps
#Subsidies in #agriculture are often designed with the best of intentions—to protect farmers from price shocks, reduce input costs, and...


From Price Takers to Market Shapers: Transforming Agriculture Through Demand-Driven Production and Value Addition
#Agriculture has long suffered from a “produce first, sell later” mindset, often leading to gluts, wastage, and distress sales. The...
Moving away from being mere recipients of government aid to eternal optimists with an attitude of abundance.
For far too long, Indian farmers have been portrayed in a narrow light — as victims of circumstance, mere recipients of government...


Agriculture 2.0: Where Farmers Think Like CEOs
For decades, #agriculture has been perceived as a way of life—a tradition passed down through generations. However, this legacy...


Grow Smart, Sell Smarter: The New Equation for Farm Profitability
#Profitability in #Agriculture is not just about how much you grow—it’s about how efficiently you grow it and how wisely you sell it....


Unit Economics in Agriculture: The Hidden Math Behind Profitability
#Profitability in #Agriculture doesn’t just depend on what farmers' grow—but on how efficiently they grow it, and how smartly they...


Beyond the Farm: Agro-Processing as Rural India’s Job Engine
In recent years, rural India has been undergoing a significant transformation. #Agroprocessing has become a vital part of this change,...
Repositioning the Indian Farmer
For far too long, Indian farmers have been portrayed in a narrow light—as victims of circumstance, mere recipients of government...
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