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One Farmer, One Farm, One Plan: The Future of Personalised Agriculture
In agriculture, no two farms are truly alike. Soil quality varies from one plot to another, water availability shifts from season to...


Making Technology Farmer-Centric: From Invention to Impact
#Technology is often celebrated as the “game-changer” in #agriculture. #AI-powered #advisory platforms, #satellite crop monitoring,...


Capturing Value Across the Agricultural Value Chain: From Soil to Smiles
In today’s rapidly transforming #agrifoodsystem, value is no longer created only on the farm—it is captured at every stage of the value...


Harvesting Trust, Reaping Profits: The Power of Strong FPOs
In the #FPOs ecosystem, success is often measured by turnover achieved, dividends paid, or market linkages secured. Yet beneath these...


From Price Takers to Market Shapers: Transforming Agriculture Through Demand-Driven Production and Value Addition
#Agriculture has long suffered from a “produce first, sell later” mindset, often leading to gluts, wastage, and distress sales. The...
Farming by Design, Not by Default for Profitability
# Profitability in farming doesn’t happen by chance—it begins with smart crop planning. A well-thought-out crop plan aligns the choice...


Agriculture 2.0: Where Farmers Think Like CEOs
For decades, #agriculture has been perceived as a way of life—a tradition passed down through generations. However, this legacy...


Grow Smart, Sell Smarter: The New Equation for Farm Profitability
#Profitability in #Agriculture is not just about how much you grow—it’s about how efficiently you grow it and how wisely you sell it....


Unit Economics in Agriculture: The Hidden Math Behind Profitability
#Profitability in #Agriculture doesn’t just depend on what farmers' grow—but on how efficiently they grow it, and how smartly they...
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