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Agriculture Has the Potential — But Not Yet the Mindset — for Transformation
#Agriculture is not short of potential. It feeds billions, employs millions, and holds the power to drive climate action, economic growth, and social equity. Yet, despite its vast possibilities, the #transformation in agriculture remains slow and uneven. The truth is uncomfortable but undeniable: agriculture has the potential, but not yet the mindset, for transformation. For decades, the sector has been shaped by routine — the same #cropping patterns, input use, and market de


How Gamification can revolutionise Agriculture through Behavioural change.
#Agriculture has always been about timing, precision, and perseverance — yet despite #technological progress, the biggest challenge today...


Building the Digital Backbone of Agriculture: Why We Need a Value Chain Intelligence Platform
#Agriculture today stands at the crossroads of #transformation. While #digital #technologies have touched every aspect of our lives—from...


One Farmer, One Farm, One Plan: The Future of Personalised Agriculture
In agriculture, no two farms are truly alike. Soil quality varies from one plot to another, water availability shifts from season to...


Beyond Subsidies: Unlocking Farmers from Low-Value Traps
#Subsidies in #agriculture are often designed with the best of intentions—to protect farmers from price shocks, reduce input costs, and...


From Insight to Impact: How Farmer Exposure Visits Drive Profitability
In agriculture, seeing is believing—and believing is the first step to changing. For every farmer looking to grow not just crops but...
Moving away from being mere recipients of government aid to eternal optimists with an attitude of abundance.
For far too long, Indian farmers have been portrayed in a narrow light — as victims of circumstance, mere recipients of government...
Repositioning the Indian Farmer
For far too long, Indian farmers have been portrayed in a narrow light—as victims of circumstance, mere recipients of government...
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