For far too long, Indian farmers have been portrayed in a narrow light — as victims of circumstance, mere recipients of government...

Agriculture is often perceived as a traditional occupation focused on subsistence and production. However, to attract investment, talent,...

Agriculture today is no longer just about increasing production; the focus has shifted significantly towards building end-to-end value...

Agriculture is undergoing a paradigm shift—no longer confined to just increasing production or improving post-harvest management. The new...

Agricultural research must evolve from producing “what we can” to producing “what is needed.” By treating the farmer as a customer and...

One of the most overlooked factors affecting farmers' profitability is the absence of a clear business plan. Farming is often treated as...

The average age of farmers is rising, while rural youth increasingly migrate to cities for more “aspirational” livelihoods. This shift...

The key aspect of inclusive agricultural growth lies in making smallholder farmers market-ready. Despite being the backbone of food...

Transformation of agriculture hinges not just on what we grow, but how we move it, process it, brand it, and deliver value to consumers....

“Plan-Produce-Profit” approach to Value Chain Development in Agriculture involves moving from a supply-driven model to a demand-aligned,...

Profitability in farming is often misunderstood as an added bonus, when in reality, it is the very foundation for sustainable agriculture...

For decades, agriculture has been driven by the goal of increasing production. However, in the current landscape of rising input costs,...