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Making Technology Farmer-Centric: From Invention to Impact
#Technology is often celebrated as the “game-changer” in #agriculture. #AI-powered #advisory platforms, #satellite crop monitoring,...


Beyond Subsidies: Unlocking Farmers from Low-Value Traps
#Subsidies in #agriculture are often designed with the best of intentions—to protect farmers from price shocks, reduce input costs, and...


Capturing Value Across the Agricultural Value Chain: From Soil to Smiles
In today’s rapidly transforming #agrifoodsystem, value is no longer created only on the farm—it is captured at every stage of the value...


Harvesting Trust, Reaping Profits: The Power of Strong FPOs
In the #FPOs ecosystem, success is often measured by turnover achieved, dividends paid, or market linkages secured. Yet beneath these...


From Price Takers to Market Shapers: Transforming Agriculture Through Demand-Driven Production and Value Addition
#Agriculture has long suffered from a “produce first, sell later” mindset, often leading to gluts, wastage, and distress sales. The...


From Insight to Impact: How Farmer Exposure Visits Drive Profitability
In agriculture, seeing is believing—and believing is the first step to changing. For every farmer looking to grow not just crops but...
Moving away from being mere recipients of government aid to eternal optimists with an attitude of abundance.
For far too long, Indian farmers have been portrayed in a narrow light — as victims of circumstance, mere recipients of government...
From Agriculture to Agribusiness: Redefining the Future of Farming
Agriculture is often perceived as a traditional occupation focused on subsistence and production. However, to attract investment, talent,...
Not Just More, But Better: Rethinking Agriculture Through Value Chain
Agriculture today is no longer just about increasing production; the focus has shifted significantly towards building end-to-end value...
Branding the Harvest: The New Era of Agri-Value Creation
Agriculture is undergoing a paradigm shift—no longer confined to just increasing production or improving post-harvest management. The new...
Research That Listens: Aligning Science with Farmer and Consumer Needs
Agricultural research must evolve from producing “what we can” to producing “what is needed.” By treating the farmer as a customer and...
Sowing Without Strategy: The Hidden Cost of Farming Without a Plan
One of the most overlooked factors affecting farmers' profitability is the absence of a clear business plan. Farming is often treated as...
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